Familiprix

In 2002, a war was brewing in Quebec’s pharmacy industry. Loblaws, Wal-Mart, and Zellers were beginning to penetrate the market, and all the industry players were preparing a counter-attack.
Agency: AlfredAuthors: André Rhéaume, Jean-François Bernier, Marc Fabien, Mélanie Courtois and Josée Moreau

Familiprix

Advertiser: Familiprix Awards: Sustained Success - Gold

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months):October 2002–March...

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