Familiprix

Familiprix had been positioned as ‘pharmacy owners who know health issues and are close by’. The health positioning reflected a product mix that skewed 70% to healthrelated products, compared to 30% for the competition.
Agency: Bos

Familiprix  Advertiser: Familiprix Awards: Grand Prix; Off to a Good Start - Gold

EXECUTIVE SUMMARY

Results Period for the Case: The 6 months from the campaign launch on October 7, 2002 to the end of the fiscal year in March 2003.

Base Period...