Families, mobile and the World Cup: Best Buy's Hispanic marketing strategy

Discussion, from the ANA Multicultural Marketing conference, of the "affinity" between Best Buy, a retailer, and Hispanic consumers in the US.

Families, mobile and the World Cup: Best Buy's Hispanic marketing strategy

Geoffrey PrecourtWarc

What Best Buy does, perhaps better than any other US retailer, is take care of its customers as soon as they walk in the door. And, it's taken that connection digital with a Chiat-Award-winning Twitter "Twelpforce" that makes its in-store Blue Shirt attendants available to consumers anytime/anyplace, offering the firm the long-term prospect of driving traffic into stores.

Ethnographic profiling had revealed another audience that Best Buy could use to drive growth. Hispanics greatly over-indexed the general population on interest and use of consumer...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands