Fake news or true lies? Reflections about problematic contents in marketing

Scholars in different scientific fields and practitioners are analyzing the rise of production and diffusion of fake news and problematic information that is rapidly contaminating the digital world.

Corresponding author:

Giandomenico Di Domenico, Faculty of Business and Law, University of Portsmouth, Office 3.09, Portland Building, Portsmouth PO1 3DE, UK.

Email: giandomenico.didomenico@myport.ac.uk

Introduction

Fake news, defined as "news articles that are intentionally and verifiably false, and could mislead readers" (Allcott & Gentzkow, 2017, p. 213), has just recently gained scholarly attention predominantly in the fields of journalism, psychology, a

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands