Fairy – Fairyconomy: the story of how we used one we made earlier

Ollie Gilmore

Over the last 40 years, Fairy Liquid has achieved market share and penetration figures that are unheard of in other market sectors.
Agency: Grey Authors: Ollie Gilmore

Fairy – Fairyconomy: the story of how we used one we made earlier

INTRODUCTION

“IPA Papers conform to the awards logo: a dramatically upwards sales graph. And yet much advertising does not fit this pattern and is no less...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today