Fairy – Fairyconomy: the story of how we used one we made earlier

Over the last 40 years, Fairy Liquid has achieved market share and penetration figures that are unheard of in other market sectors.
Agency: Grey Authors: Ollie Gilmore

Fairy – Fairyconomy: the story of how we used one we made earlier

INTRODUCTION

IPA Papers conform to the awards logo: a dramatically upwards sales graph. And yet much advertising does not fit this pattern and is no less...

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