Fairy – Your Tip to Save at Home
Brand Name: Fairy – Your Tip to Save at Home Advertiser: Procter & GambleAgency: Grey MadridPrize: SilverCategory: FMCG Household
SUMMARY
Fairy's challenge for growth started from an already high base...
Fairy - Your Tip to Save at Home
Fairy's challenge for growth started from an already high base of +40% value share in mature and highly competitive markets, where private labels and discounters were consistently gaining ground.
