Fairy - Your Tip to Save at Home

Fairy's challenge for growth started from an already high base of +40% value share in mature and highly competitive markets, where private labels and discounters were consistently gaining ground.
  

Fairy – Your Tip to Save at Home

Brand Name: Fairy – Your Tip to Save at Home Advertiser: Procter & GambleAgency: Grey MadridPrize: SilverCategory: FMCG Household

SUMMARY

Fairy's challenge for growth started from an already high base...