FairPrice: Make a fresh start

Supermarket brand FairPrice used online video and mobile interstitial ads to deepen its emotional connection to customers during Singapore's Covid Circuit Breaker lockdown.

Campaign details

Brand: FairPriceBrand owner: National Trades Union Income (NTUC)Lead agency: iris WorldwideContributing agencies: Havas Media, Hogarth WorldwideMarket: SingaporeSector: Supermarkets & grocery storesMedia channels:Events & experiential,...