Fair Trade Research

Julian Thompson and Sarah Castell

This paper was designed for the section of the MRS conference on “Adopting a new outlook”. In order to do so, the authors create a hypothetical agency - Fair Trade Research - as a useful way to think about whether ‘a new outlook’ based on strong socio-political convictions would open up new opportunities for the research industry and its stakeholders.

Fair Trade Research

Sarah Castell and Julian Thompson MORI

THE PAPER

We've invented a new agency for the purposes of this conference. It's called Fair Trade Research. This bunch of lefty researchers really believe they can make money and change the world into the bargain.

This paper was designed for the section of the conference on “Adopting a new outlook”. We thought that a hypothetical agency would be a useful way to think about whether 'a new outlook' based on strong socio-political convictions would open up new opportunities for the research industry and its stakeholders.

We discussed...

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