not to make pitches

Most agency pitches for business fail. This is inevitable, since advertising is one of the most oversupplied markets in the world.


How not to make pitches

Andrew MelsomAgency Insight

'They couldn't hit an elephant at this dist' were the last words of General John Sedgewick, who unwisely raised his head over the parapet at the Battle of Spotsylvania during the US Civil War...