Fading brand legend gets FUICed and wins 9.5% growth
Agency AJF PartnershipAdvertiser National Foods – Farmer's Union Iced Coffee 750mlAuthor Jody ElstonTotal Campaign Expenditure Under $500K
IMPULSE SALES WERE SLIDING
Launched in 1978, Farmer's Union Iced Coffee (FUIC) is legendary in South Australia. (It's been officially named as a South Australian State Icon – truly!) It's a down to earth, hard working, blokey brand that's like a best mate. With 64% of the flavoured milk category and 21 million litres consumed every year, it is the number one packaged impulse beverage in South...