Facilitating the Development of Poster Creativity

Adrian Sanger and Sally Gibson

Good posters are unavoidable, they find their audience 24 hours a day. However, they are only as good as the creative on them.

Facilitating the Development of Poster Creativity

Sally Gibson More Group andAdrian Sanger Millward Brown

What you see is what you get was one of the messages that came out loud and clear from this year's Barcelona Conference. Poor creative means poorly performing campaigns and a wasted opportunity to get the most from the medium. The outdoor industry has never been more determined to drive the creative debate and to provide clients with the knowledge they need to produce fantastic posters.

In 1995 outdoor was a 5% medium; in 2001 we are set to be 8%....

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