Facilitating customer relationships through marketing research. A Kodak case study

Proprietary panels have been adopted by many organizations to lower costs and speed up market research.

Facilitating Customer Relationships Through Marketing Research

A Kodak Case Study

Berni StevensTechFocus Research, Inc., United States

Thomas CatalanoEastman Kodak, Inc., United States

BACKGROUND

Kodak Professional Imaging Solutions, a division of Eastman...