Facilitating consumer insight. The changing role of research

Becky Power, Charlotte Webb and Quentin Ashby

Over the past five years research has made some giant strides by increasing its impact on business decision making.

Facilitating Consumer Insight

The changing role of research

Quentin AshbyVirtual Surveys Ltd, United Kingdom.

Charlotte WebbDigitas, United Kingdom.

Becky PowerDigitas, United Kingdom.

INTRODUCTION

Over recent years the market research industry has started...

Learn more Get a demo