Facial expression analysis to detect emotions - a Diet Coke case study

Many emotions are so fleeting that the observer cannot detect them. Furthermore, the respondent is often not aware of, and cannot express, their emotions in words.

Facial expression analysis to detect emotions – a Diet Coke case study

John HabershonMomentum Research, United Kingdom

INTRODUCTION

Non-verbal communication is something which is part of our business as qualitative researchers, but conventionally an...