Facebook: Meet Naledi – a WhatsApp learning bot for African entrepreneurs

“Meet Naledi”, a mobile-only campaign, promoted a solution to educational poverty among young Africans by identifying and utilising technological limitations to develop and market a successful product.

Campaign Details

Brand: FacebookLead Agency: Digify AfricaRegion: EMEA

Strategy

Objective

Africa is home to millions of bright young minds, and only a fraction will succeed due to a major lack of accessible and affordable education. Added to that COVID-19...