Facebook: Meet Naledi – a WhatsApp learning bot for African entrepreneurs

“Meet Naledi”, a mobile-only campaign, promoted a solution to educational poverty among young Africans by identifying and utilising technological limitations to develop and market a successful product.

Campaign Details

Brand: FacebookLead Agency: Digify AfricaRegion: EMEA

Strategy

Objective

Africa is home to millions of bright young minds, and only a fraction will succeed due to a major lack of accessible and affordable education. Added to that COVID-19 and the closure of schools means we needed an innovation that could provide low-bandwidth and data-sensitive aspiring learners across the continent access to a cheap, engaging learning solution that anyone can access from their pocket.

Target Audience

Our target audience was aspiring digital marketers aged between 18 and 35 across Africa, focusing particularly on subsistence entrepreneurs...

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