Facebook Groups: New CRM?

Lyndon Morant & Ciarán Norris

This brief article from Mindshare considers the impact that Facebook Groups will have on functionality for consumers and the effect it will have on brands and looks ahead to the future development.

Facebook Groups: New CRM?

Lyndon Morant & Ciarán Norris

Facebook recently launched Groups, a tool that enables you to "group" your friends with other like-minded people and then filter who receives what messages, photos, and other content. In short Groups enables you or a brand to segment your friends and its fans and tailor all subsequent messaging. All you need to do is simply tag a friend or fan to include them in a Group. It is a major move away from Facebook founder Mark Zuckerberg's original vision of breaking down privacy barriers; in his words: "The days of...

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