Facebook as an advertising platform
FACEBOOK – AS AN ADVERTISING PLATFORM
It has not gone unnoticed that in the course of the last year and a half Facebook has become the preferred social platform for Danes. Denmark is now one of the countries with the highest Facebook penetration (Chile has the highest1).
BANNER ADS NO LONGER WORK
Thus Facebook holds considerable advertising potential. However, traditional unsegmented banner advertising has failed to achieve impressive results. Having said this, it would be naive to rule out Facebook as an advertising medium for this reason alone (just as it...