Facebook ad revenue growth decelerates to 33%, equal to $28bn

Rob Clapp

An overview of Facebook's advertising revenue growth.

Growth in Facebook's advertising revenue has slowed as the company faces challenges with ad targeting and measurement as a result of Apple's recent iOS privacy changes, according to the latest company report. Snapchat reported similar challenges.

Facebook recorded advertising revenue of $28.3bn in Q3 2021, an increase of 33.2% from the previous year. While this is a quicker rate of growth than in 2019 and 2020, it is a significant slowdown from the first six months of 2021.

Advertising revenue growth was slowerin the United States & Canada, up by 31.1%, and...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands