Facebook: 2degrees and Dreamworld

These two New Zealand-based campaigns both used fan-related and polling features available to advertisers on Facebook, the social media service.

Facebook: 2degrees and Dreamworld

“Working with facebook, 2degrees have been able to develop a real time, 2-way relationship with potential and current customers. We can target people precisely where they are researching or discussing product options.”

—Larrie Moore, Chief Sales and Marketing Officer, 2degrees Mobile

OBJECTIVE

Build brand awareness around the launch of a highly anticipated, new mobile service provider in New Zealand and build a fan base.

FACEBOOK SOLUTION

Engagement Ads—Fan & Poll Engagement Ads

Home Page Reach Blocks—2 reach blocks targeted at all Facebook users in New Zealand

RESULTS

High Engagement

  • Fan Engagement Ad—4.19% of...

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