Facebook: 2degrees and Dreamworld
“Working with facebook, 2degrees have been able to develop a real time, 2-way relationship with potential and current customers. We can target people precisely where they are researching or discussing product options.”
—Larrie Moore, Chief Sales and Marketing Officer, 2degrees Mobile
OBJECTIVE
Build brand awareness around the launch of a highly anticipated, new mobile service provider in New Zealand and build a fan base.
FACEBOOK SOLUTION
Engagement Ads—Fan & Poll Engagement Ads
Home Page Reach Blocks—2 reach blocks targeted at all Facebook users in New Zealand
RESULTS
High Engagement
Fan Engagement Ad—4.19% of...