Facebook & Microsoft Bing: Why the search wars just got interesting again

Following Facebook's announcement that it would be partnering with Bing to provide customized search results based on friends' "likes", Mindshare summarises in brief the implications this will have on the Microsoft/Yahoo and Google battle for share.

Facebook & Microsoft Bing: Why the search wars just got interesting again

OVERVIEW

Last week Facebook announced a new partnership with Microsoft that will see its search engine Bing provide a customized search experience based on their friend's likes. For example, a Bing search on the film "Toy Story 3" will now include a list of your Facebook friends who "liked" the film thus providing highly-relevant feedback and information from friends on a previously generic search result. The move has implications on a brand's search strategy as well as the broader high-stake battle between Microsoft/Yahoo and Google to gain or...

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