Fabric conditioner fragrance optimisation for the Australian market

This paper is a case study involving a client with a successfully performing brand of fabric conditioner who has acquired another brand in the Australian market.

Fabric conditioner fragrance optimisation for the Australian market

Sarah HylandColmar Brunton Research, Australia

BACKGROUND

The Fabric Conditioner segment of the Laundry Category in Australia has been largely unsupported over the last 10 – 15 years...