EY: Brexit tracker

Ernst & Young (EY), a law company, launched a quarterly Brexit Tracker that looked at the impact of Brexit in the financial services industry to generate new business leads.

Following the vote to leave the EU in 2016, the financial services industry faced unprecedented levels of uncertainty and disruption to their business models in Europe.

This led businesses to look for guidance and reassurance from regulators, practitioners, peers, and experts as to how navigate this new environment. The media was saturated with sentiment driven surveys and views from think tanks and consultants.

EY needed a way to cut through the noise. It wanted to create a unique platform of fact-based, data-led content that would position its senior spokespeople as the stand-out thought leaders for all stakeholders.

Objectives

  • Generate new business...

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