Extrinsic Cue of Warranty by Selling through a Reputable Website

Huei-Chen Hsu, Chi-Shiun Lai and Cheng-Hsui Chen

This research aims to investigate the interactive effects of website reputation, manufacturer brand, on electronic commerce.

Extrinsic Cue of Warranty by Selling through a Reputable Website

Huei-Chen HsuNational Yunlin University of Science and TechnologyChi-Shiun LaiNational Yunlin University of Science and TechnologyCheng-Hsui ChenNational Yunlin University of Science and...

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