Extracting MR samples from large CRM databases

This paper examines the challenges of using a large CRM database as a sampling frame for research purposes.

Extracting MR Samples From Large CRM Databases

Robert JacobBarclays Bank PLCMark KatzCenturion Marketing Systems Ltd andJulian Simpson Centurion Marketing Systems Ltd

SAMPLING FROM A CRM DATABASE OVERVIEW

The Problem

Most companies now have CRM systems,...