Extra: Show your confidence BGM

Chewing gum brand, Extra, won back young consumers by creating a unique musical experience around the trend of background music – BGM – in China.

Campaign details

Brand: ExtraBrand owner: MarsEntrant company: MediaCom ShanghaiMarket: China (Mainland)Sector: ConfectioneryMedia channels:Mobile & apps, Online video, Packaging & design, Point-of-purchase, in-store, Social media, Virtual & augmented...