Extra Gum: For When it’s Time

Chewing gum brand Extra ran a multichannel campaign in the United States to grow dollar sales, market share and brand awareness during the COVID-19 pandemic.

Campaign video: Extra Gum – For When it’s Time

Read the full campaign case study

Selected creative: Extra Gum – For When it’s Time


Agency: Energy BBDO Chicago / EssenceMediacom New York / The Mars Agency Chicago3D Motion Designer: Jaehyuk ChoiAccount Director: Lauren RandallAccount Executive: Emma RehnbergAccount Supervisor: Lucie LavrardAgency Producer: Annie BurgerCo-Chief Creative Officer: Josh Gross / Pedro PérezCreative Director: Colin O'Toole / Hansel Quintela / Lucas Owens / Monique KaplanDirector of Integrated Business Affairs: Frank TavolinoExecutive Creative Director:Kenny...

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