Extra Gum: For When It’s Time

Extra, a chewing gum brand, ran a multichannel campaign in the United States to grow dollar sales, market share and brand awareness during the COVID-19 pandemic.

Campaign video: Extra Gum – For When It’s Time

Read the full campaign case study

Selected creative: Extra Gum – For When It’s Time


Creative agency: Energy BBDO Chicago3D Motion Designer: Jaehyuk ChoiAccount Director: Lauren RandallAccount Executive: Emma RehnbergAccount Supervisor: Lucie LavrardCo-Chief Creative Officer: Josh Gross / Pedro PérezCreative Director: Colin O'Toole / Hansel Quintela / Lucas Owens / Monique KaplanDirector of Integrated Business Affairs: Frank TavolinoExecutive Creative Director: Kenny BlumenscheinExecutive Director of Music: Daniel KuypersGlobal Deployment Director:Katherine...

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