Extra Gum: For When It's Time: Extra Gum's Pandemic Comeback

Extra Gum, a chewing gum brand, launched its film, For When it's Time, in the US to overachieve on brand metrics, change consumer behaviour, improve brand health and create short-term sales success.

Campaign video: Extra Gum – For When It's Time: Extra Gum's Pandemic Comeback

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Selected creative: Extra Gum – For When It's Time: Extra Gum's Pandemic Comeback


Agency: Energy BBDO Chicago / EssenceMediacom New York / ICF Next Chicago / The Mars Agency ChicagoAdvisor: Colin O'Toole / Daniel Kuypers / Hansel Quintela / Jeff Adkins / John Pratt / Josh Gross / Larry Gies / Lianne Sinclair / Lucas Owens / Lucie Lavrard / Monique Kaplan / Pedro PerezAuthor: Ryan SmithCo-Author:Kaky Bott...

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