Extend your reach
Michael J. McDermott
In today's digitized, mobile, always-on world, print media are struggling mightily to retain their relevance with both advertisers and readers. With few exceptions, it's no longer possible for print vehicles to view themselves as islands capable of sustaining self-sufficiency in a churning media sea. To succeed - even to survive - print media must carve out a niche for themselves within the integrated marketing plans of national advertisers.
Many print media companies are doing just that, through innovative cross-platform marketing solutions. “Newspapers have recognized that going forward we have to be...