Expo2020: Virtual Expo

Expo2020, a travel brand, launched a global campaign to shift perceptions, drive interest across international leisure markets that were slower to return to travel, and create excitement for a virtual Expo2020.

Campaign details

Brand: Expo 2020 Brand owner: Expo 2020 Entrant company: Optimum Media DirectionIdea creation: OMD Dubai Market: Global Sector: Destinations and locations Media channels: Online video, Livestreaming Budget: 3 - 5 million

Executive summary

The global pandemic...

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