Expo2020: Virtual Expo
Racha Semaan Malek Morjan, Meera Bala Salman Plasterwala, Afaf Zehar Saleh Agha
Expo2020, a travel brand, launched a global campaign to shift perceptions, drive interest across international leisure markets that were slower to return to travel, and create excitement for a virtual Expo2020.
Campaign details
Brand: Expo 2020 Brand owner: Expo 2020 Entrant company: Optimum Media DirectionIdea creation: OMD Dubai Market: Global Sector: Destinations and locations Media channels: Online video, Livestreaming Budget: 3 - 5 million
Executive summary
The global pandemic...
