Expo 2020: Join the Making of a New World

Expo 2020, the global event, renewed its position as a tourism and entertainment destination in a global campaign.

Campaign details

Brand: Expo 2020Brand owner: Expo 2020Entrant company: OMD - United Arab EmiratesIdea creation: OMD DubaiMarket: GlobalSector: Transport & tourismMedia channels: Television & Connected TV, Public relations, Social media, Radio & audioBudget: 1 - 3 million

Executive summary

Expo 2020 was one of the most exciting wins for the UAE, promising worldwide awareness of Dubai, economic growth and a platform for urban transformation shaping the city’s future.

At the start of 2020 however, the events and business travel sectors were adversely effected by...

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