Exploring the World of Water: Fusing Contemporary Research Methods
Tom De Ruyck
The world is in constant evolution… Consumer behavior is evolving rapidly …
But are our methods, techniques, research designs and skills evolving accordingly?
CONTEMPORARY CONSUMER DEMAND FOR CONTEMPORARY RESEARCH METHODS
Response rates in traditional research projects are in decline, as well as the good image of our work among research participants. As an answer to this trend, the market research industry wishes to move from 'transactional' to more 'relational' types of research. Researchers need to (re)bond companies with consumers (our participants) through more 'connected'...