Exploring the relationship between celebrity endorser effects and advertising effectiveness: a quantitative synthesis of effect size

This study provides a quantitative summary of the relationship between celebrity endorser source effects and effectiveness in advertising.

Exploring the relationship between celebrity endorser effects and advertising effectiveness: a quantitative synthesis of effect size

Clinton AmosAugusta State University

Gary HolmesDrury University

David StruttonUniversity of North Texas

About 25% of US advertisements...

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