Exploring the price efficiency within automotive markets - An application of data envelopment analysis

Using a non-parametric data envelopment analysis (DEA) approach, this paper compares the price of each car model in a segment of the personal car market with the best possible price in view of the technology available given its particular combination of characteristics.

Exploring the price efficiency within automotive markets – An application of data envelopment analysis

Pingjun JiangLa Salle University


There has been considerable change in the automotive industry. Product life cycles have shortened, internal competition has increased and competition has become a worldwide phenomenon. The 'product' is becoming increasingly important and strategic in corporate marketing mixes in this new context; therefore, the product development process ensures that car models perceived of higher value will fulfil the needs of the highest possible number of customers more satisfactorily and rapidly. Car manufacturers are required to address increasingly specific market needs while...

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