Exploring consumer motivations for creating user-generated content

The advent of Web 2.0 technologies has enabled the efficient creation and distribution of user-generated content (UGC), resulting in vast changes in the online media landscape.
  

Exploring consumer motivations for creating user-generated content

Terry Daugherty, Matthew S. Eastin & Laura BrightThe University of Texas at Austin

INTRODUCTION

During the past several decades, the media landscape has evolved into a complex...

Not a subscriber?

Schedule your live demo with our team today