Exploiting the Brand Experience

Jon Ingall

Today brand communication goes far beyond the three minute advertising break. In some cases it has been transformed into a cultural experience.

Exploiting the Brand Experience

John Ingall, Archibald Ingall Stretton

What did you do at the weekend? Did you go up to Nike Town on Saturday? Spend Sunday wandering around Ikea? Or perhaps you took the kids to Legoland?

Today, brand communication goes...

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