Exploitation to engagement

This is not a typical advertising paper about market research. The advertising industry is just as responsible for creative market research; however, the years of criticism have obviously taken its toll on the psyche of the market research community.

Exploitation To Engagement

The role of market research in getting close to niche targets

Victoria Brooks Fallon London

Introduction

I regret to inform you that this is not going to be the typical advertising paper about market research. I looked to Rupert...