Explicit, non-integrated product placement in British television programmes

Chris Hackley, Isabelle Szmigin and Rungpaka Tiwaskul

The rapid increase in the volume and variety of product placement approaches has outpaced research in the field.

Explicit, Non-Integrated Product Placement In British Television Programmes

Rungpaka Tiwsakul & Chris Hackley University of LondonIsabelle Szmigin University of Birmingham Business School

Introduction

'Product placement' in its various forms has become...

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