Experimental shopping analysis of consumer stimulation and motivational states in shopping experiences

The present research investigates the roles of both the individual reaction to environmental stimuli and personality characteristics in consumers’ pursuit of hedonic and/or utilitarian shopping values.
  

Experimental shopping analysis of consumer stimulation and motivational states in shopping experiences

Gianluigi GuidoUniversity of Salento, and LUISS University of Rome, Italy

Mauro Capestro and Alessandro M. PelusoUniversity of Salento, Italy...

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