Experiencing the Brand and Branding the Experience
Shaun Smith
Fancy flying a MIG 21 at twice the speed of sound? No problem, pick up a voucher at your local WH Smith. How about undertaking a James Bond mission and, in the process, getting the weapons training and gadgets? Just drop into your local Boots the Chemist and buy a gift certificate. Perhaps you would like to share a kitchen with a celebrity chef. That too is just a phone call away.
These adventures and more were available to consumers to purchase for themselves or others this Christmas. This is not...