Experiencing the Brand and Branding the Experience

Customers are increasingly looking beyond physical brands to `experiences': service experiences that are consistent, different and special.

Experiencing the Brand and Branding the Experience

Shaun Smith

Fancy flying a MIG 21 at twice the speed of sound? No problem, pick up a voucher at your local WH Smith. How about undertaking a James Bond mission and, in the process, getting the weapons...