In 2023, we’ll see retailers allying far more closely with their customers. In the context of a retail landscape under reconstruction – due to the pandemic, the cost of living crisis, and consumers making increasingly active and involved choices – retailers will need to be far more intentional about the relationships they build.
The retailers that thrive will be those that captivate consumers around shared values, forging an intimate bond and enabling worthwhile communities.
1. More brands will forefront their values to foster community and belonging
A brand that stands for something gives people the opportunity to be for or against...