Experience first, then go - Jewish cultural exploration

In the context of the shutdown of the global tourism industry, the past "online tourism exchange" has been difficult to come up with new ideas. The Israeli Ministry of National Tourism hopes to bring Israel and its history and culture to Chinese tourists in a creative way, build awareness and goodwill, and It is hoped that after the reopening of tourism, Chinese tourists will make Israel their preferred destination.

Case details

Brand: Israel Ministry of National Tourism

Brand owner: Israel Ministry of National Tourism

Main Agency: Mars Communications

Market launch: Mainland China

Industry: Tourism and Government Sector

Media Channels:Social Media, Influencers, Live Streaming,...