In the context of the shutdown of the global tourism industry, the past "online tourism exchange" has been difficult to come up with new ideas. The Israeli Ministry of National Tourism hopes to bring Israel and its history and culture to Chinese tourists in a creative way, build awareness and goodwill, and It is hoped that after the reopening of tourism, Chinese tourists will make Israel their preferred destination.
Case details
Brand: Israel Ministry of National Tourism
Brand owner: Israel Ministry of National Tourism
Main Agency: Mars Communications
Market launch: Mainland China
Industry: Tourism and Government Sector
Media Channels:Social Media, Influencers, Live Streaming,...
