Experience first, then go - Jewish cultural exploration

In the context of the shutdown of the global tourism industry, the past "online tourism exchange" has been difficult to come up with new ideas. The Israeli Ministry of National Tourism hopes to bring Israel and its history and culture to Chinese tourists in a creative way, build awareness and goodwill, and It is hoped that after the reopening of tourism, Chinese tourists will make Israel their preferred destination.

Case details

Brand: Israel Ministry of National Tourism

Brand owner: Israel Ministry of National Tourism

Main Agency: Mars Communications

Market launch: Mainland China

Industry: Tourism and Government Sector

Media Channels: Social Media, Influencers, Live Streaming, Content Marketing

Budget: within 100,000

Case Summary

The project "Experience First, Then Go: Jewish Cultural Exploration"was initiated by the China Office of the Israeli Ministry of Tourism, and cooperated with an independent historical research institution from Shanghai in urban archaeology. Old stories, sharing the essence of Jewish culture, and creating an immersive travel and...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands