Experience counts

Martin Payne, Through the Loop, and Ross Urquhart, RPM, argue that ‘brand experience’ is key to helping differentiate brands in today’s crowded market.

Experience Counts

Martin Payne Through the LoopRoss Urquhart RPM

'Brand experience' is one of marketing's latest buzz phrases. As companies look for new ways to communicate their brand, brand experience is frequently mentioned as a possible way forward....