Experian: Getting Gen Z financially fit!

Experian, a consumer credit reporting company, ran a campaign in the UK encouraging young people to take interest in improving their finances, reaching over 1 million 16–25-year-olds and driving app traffic.

The Brief

Experian's objective of this force-for-good campaign was to help young adults take control of their finances.

With the UK in the midst of a cost-of-living crisis, and soaring inflation disproportionately affecting young people, it was more important...

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