Expedia: JOE-M-G! Inviting anxious travelers to hold a replica of Joe Jonas’s hand

Expedia, the travel company, brought the idea of travel back to people after the pandemic in the US.

Executive Summary


COVID-19 brought travel to a virtual standstill in 2020, yet at the same time it instilled a greater appreciation for the joy, excitement and wonder that travel and exploration deliver. 80% of American adults feel stressed at the thought of booking international trips, and 60% say they need a helping hand when booking travel compared to pre-COVID-19. In fact, 57% of people reported being so overwhelmed by planning their next trip, that they put off hitting "book" three or four times. Despite the start of vaccination rollouts and the easing of many travel restrictions around the world,...

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