Expedia: JOE-M-G! Inviting anxious travelers to hold a replica of Joe Jonas’s hand

Expedia, the travel company, brought the idea of travel back to people after the pandemic in the US.

Executive Summary

Challenge

COVID-19 brought travel to a virtual standstill in 2020, yet at the same time it instilled a greater appreciation for the joy, excitement and wonder that travel and exploration deliver. 80% of American adults feel stressed at...