Expedia Group: Feels like the first time

Expedia Group used interactive Instagram polls and influencer collaborations to launch Feels Like the First Time, a campaign designed to rekindle the love Korean travellers had for Japan, reignite their sense of adventure, and encourage them to embrace the chance to revisit or rediscover places with a fresh perspective.


"Firsts" can only be experienced once, or can it?

In October 2022, Japan reopened its borders, ending three years of strict pandemic restrictions. This sparked a fierce price war among online travel companies vying for the attention of eager travellers. Hotels.com and Expedia took a different route. With "Feels Like the First Time," we focussed on reigniting the love Korean travellers had for Japan and inspired them to rediscover familiar and new places with fresh perspectives. We engaged audiences through interactive IG stories polls, collaborated with influential personalities, and shared informative posts like hotel spotlights and destination guides. The...

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