Expanding market research
Sergio Poblete OrtegaFeedback Comunicaciones S.A., Chile
This paper explores the implications of Expanding Market Research and also examines what our clients can gain with this expansion as well as the possible realms of expansion.
In order to analyze the possibilities of expanding Market Research we will use the observation-action-results model. This model, which is both simple and revealing, teaches us that: 1) the results of something depends on the actions we undertake, and 2) that the actions we undertake to generate those results depend on the kind of observers we are.