ÉXITO Retail Store: We interrupted every soap opera

In the midst of an economic crisis, Colombian retail store EXITO decided to adopt the novel approach of not trying to sell anything other than a feel good factor.

ÉXITO Retail Store: We interrupted every soap opera

Proximity Colombia


Category: Retail/Direct SalesCountry where program ran: ColombiaDate program started/ended: August to September 2009

Product Description: El EXITO is the biggest supermarket chain in Colombia. Like any other business in this category, it has a long term marketing plan which is aimed to incentive consumer to buy through hight levels of seasonal promotions.

Advertiser/Client Name: ÉXITO Retail StoreMedia Channels: TV/Radio Website: www.lifeisaprofit.com


Marketplace Challenge:

2009 was a year marked by the economic crisis. People was driven by...

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