Exel Composites: For forward thinkers, by forward thinkers

Exel Composites, a fibreglass composite brand, used videos and 3D animation to educate consumers about its products.

Campaign details

Agency: Agency IncClient: Exel CompositesCampaign Name: For forward thinkers, by forward thinkers

Exel Composites is the world's biggest fibreglass composite brand - but it had spent 60 years under the radar.

Revamping the brand as a global...

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