Exel Composites: For forward thinkers, by forward thinkers

Exel Composites, a fibreglass composite brand, used videos and 3D animation to educate consumers about its products.

Campaign details

Agency: Agency IncClient: Exel CompositesCampaign Name: For forward thinkers, by forward thinkers

Exel Composites is the world's biggest fibreglass composite brand - but it had spent 60 years under the radar.

Revamping the brand as a global materials leader, without losing unique personality and core values, was the task.

Strategy

As the world's largest composites brand, Exel Composites' fiberglass solutions are used in everything from trains to turbines.

But it presented itself as a humble engineering partner, and evolving that perception was crucial.

It was time to reposition Exel as a pioneering global...

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