Exel Composites: For forward thinkers, by forward thinkers

Exel Composites, a fibreglass composite brand, used videos and 3D animation to educate consumers about its products.

Campaign details

Agency: Agency Inc Client: Exel Composites Campaign Name: For forward thinkers, by forward thinkers

Exel Composites is the world's biggest fibreglass composite brand - but it had spent 60 years under the radar.

Revamping the brand as a global materials leader, without losing unique personality and core values, was the task.